Disrupt to Construct: How Disruptive Advertising is Building Loyal Audiences

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Disrupt to Construct: How Disruptive Advertising is Building Loyal Audiences

In a world filled with constant clutter, how does the message your credit union has to offer rise above the noise and reach your audience?

You’ve been posting on Facebook frequently.

You’ve re-tweeted your members.

You’ve shared that photo of a cat with a debit card at LEAST three times.

So, what’s the next step?

Disruptive advertising is what has everyone talking. You’ve heard your members mention the hilarious Geico commercial they saw last night, and the ever so popular “Elf Yourself,” video maker that OfficeMax heavily promotes around Christmas time. These campaigns have stood the test of time because there is something about them that’s different. And here’s the kicker –it doesn’t take a millionaire to execute a great idea.

For instance, Verizon’s latest campaign features Parks & Recreation’s Billy Eichner approaching people on the street and asking them what wireless service they prefer. If you think about it, this isn’t a difficult or expensive premise.

 

Okay, hiring a celebrity to endorse your product could be a little on the expensive side.

But in the big scheme of things, what did Verizon really end up paying? They hired an actor, hired a film crew, and that’s about it. There’s no large scale production quality featured here, no crazy stunt. Just a simple idea that disrupted people’s day and forced them to notice Verizon. Their audience loved it because it was unexpected and exciting, therefore making them think about Verizon and see them in a light that differentiates them from other phone service providers.

Need further proof that disruptive marketing provides the biggest bang for your buck?

Taco Bell recently emerged the champi-YUMs of the ongoing breakfast war in the fast food industry. While a waffle taco may actually be the most delicious item in the fast food breakfastsphere (or maybe it isn’t, I wouldn’t know), the real reason Taco Bell has emerged victorious is not due to their updated menu. This victory is credited to their marketing strategy.

Taco Bell frequently used the app, Snapchat, to reach its audience of high school and college aged students. By harnessing this technology, they were able to break through mundane advertising and send a relevant…er, masterpiece, right to their consumers.

Taco Bell recognized their audience, what trends were big in that age group and harnessed them for their own use. The best part? Take a wild guess at how much the Snapchat app costs.

That’s right. You can download Snapchat at the low price of It’s free. Snapchat is FREE.

At The Pod, we recognize that it’s important to get the biggest bang for your buck. Our creative team is ready to make your credit union stand heads above the competition and give your audience the “Wow!” factor they deserve.

So what are you waiting for? Let’s get disruptive!

 
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