Period Peas [Infographic]

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Period Peas [Infographic]

PeriodPeas

Generational marketing defines target markets by their cultural upbringing, broken down into generational segments. By focusing on generations instead of life stages, marketers can reach a wide range of individuals that share certain characteristics due to shared experience. Though the broad brush stroke of a generation doesn’t cover every individual’s financial goals and needs, marketing strategies that recognize generational differences are effective in touching audiences on a relatable level. For an in-depth analysis of different generational time periods, check out this Warp Speed Overview of Generational Marketing.

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