Vine and Cheese

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Vine and Cheese

Comedians, foodies, pranksters, teachers, scientists and brands… you have six seconds!

 

Chevy’s Camaro take off

Vine is becoming increasingly popular--and from the very beginning brands were climbing the Vine to see who could be best at this social media feature.  Not sure what it is? It’s simple: 6-second videos shot with mobile devices using Twitter’s Vine App.  How to shoot a Vine video (or just “a Vine” for short) is also simple, but pulling off a creative Vine requires more skill.

Nissan Versa!

Some things to consider when making/sharing/watching Vines

The videos automatically loop, allowing for an extra layer of complexity.  Vines don’t have to end where they start for an infinite loop effect, though it’s pretty cool when it gets pulled off.

 

Jethro Ames: Playing with Your Food

As a viewer, you can pause a Vine at any point during playback just by tapping the screen. When embedding them on a website, they are automatically muted so be sure to hover over the video and tap the volume button that appears in the top left corner.  If you want to give it a try, pause the video on the kitty you think is the cutest:

 

ASPCA finding kitties forever homes

You stopped on every cat, didn’t you?

Fun! But how do I make my own?

Step 1) Download and open the app

Step 2) Click on the top right camera icon to prep your device for shooting

Step 3) Point your device’s camera at the subject of your video (your grandma dancing at your cousin’s wedding, your glass of OJ, your cat), then tap and hold on the screen to record.

Vine Shooting

Image credit: http://www.vtldesign.com/inbound-marketing/social-media/five-brands-using-vine-to-create-engaging-content/ (they also provide a great list of Vines to check out.  Our fave?  The penguins of course!)

Step 4) PRACTICE!!!  There’s a bit of a learning curve to getting comfortable with it.  Your first few Vines will probably be chaotic messes of jump cuts and choppy audio.  

For all your other questions, check out the helpful FAQ from Twitter.

You can get a tripod or some sort of stabilizer to hold your smartphone or iPad/Tablet still which will definitely help.  Be aware of reflections in your shot and other background distractions.  Audio is perhaps the trickiest to get right because it’s recording sound as it records the video.  Try not to talk while you’re recording--unless that’s part of your video.

 

Jerrome Jarre’s 2013 Compilation-October (Best Of)

So what’s the big deal? Why is this cool?

To put it simply, being able to make someone laugh or feel an emotion in 6 seconds is difficult!  Humor works well because Vines are almost slapstick by their very nature--it’s all about timing.  Or telling a story in 6 seconds is also a HUGE challenge!  I have surrounded myself with media production since high school, from creating stop motion animations with plasticine to making documentaries on the area stray dogs.  These days I’m the Production Director here at The Pod and I also teach production classes in FSU’s College of Communication.  Over 16 years making videos and I find Vines to be EXTREMELY challenging!  I tip my hat to those who can pull off the animation:

 

#DinoVine

As well as those who choose the live-action approach:

 

Eric Dunn’s #ThingsGangstersDontDo (Take Selfies)

But here is where I let my film-nerd out: because of its limitation, Vine reminds me most of the Father of Special Effects, George Melies.

 

The Conjurer, 1899

 

#VineMagic

Vines rely on these “edits” (known as jump-cuts), and the inability to zoom or employ other cinema techniques forces the Vinemaker to really test his or her limits.  Melies was a magician and illusionist by trade, so the migration to filmmaking was natural. But for those of us film- and video-makers the translation over to Vine isn’t as intuitive.  You don’t actually have the ability to go back and edit your video--one big reason I find it so darn challenging.  You really need to plan out your shoot, and storyboarding helps tremendously.  Thinking “I only have 6 seconds to get from A to B” puts things in perspective.  Masters of stop motion will relate to this scene from Parks and Recreation, which sums up most editing really :-)

 

Ben’s “Requiem for a Tuesday”

Should your brand set up a Vine account?

The real question you should ask yourself is do you have someone (or a small group) who can invest the time and energy into consistently pumping out Vines?  It’s one thing to post a status update or tweet regularly but Vines are a whole different story.  GE has niched themselves from the very beginning with their #6SecondScience tag:

 

GE #6SecondScience

While others just try to have fun:

 

Magnum Ice Cream: Stop Motion Vine

Some try to teach you something (usually related to their product):

 

Oreo: How to Dip Cookie Balls

And others use Vine to promote events or show off some ‘behind-the-scenes’:

 

Puppies at noon?? We'd take them at all hours!

 

Weather Channel: Thundersnow geek out

Like all things social, you need a strategy.  And then you need maintenance.  The former makes the latter somewhat easier because you’re not desperately shooting anything.  It’s more accepted to deviate from your strategy every now and then for an experiment or sharing something different than it is to just upload random content.  If you’re considering adding Vine to your social media mix, then treat it like you would any content you’re pushing out: have an editorial calendar through which you conceptualize several future Vines and get to shooting! You can chose to upload them later after you’ve created them, keeping them in your device’s library until it’s Go Time.

In conclusion, this bird:

 
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