When you’re in the business of credit union marketing you begin to realize just how cyclical and seasonal consumer buying behavior can be.
For example, when the cool winter air turns warm, home improvement projects pick up. As such, financing for large projects (or even debt consolidation) begins to see an uptick.
So how does one agency spin one product promotion three different ways?
First, it helps to know what makes that particular membership engage. Sometimes it’s a creative headline, others it’s a special add on. Knowing your audience is critical.
Second, each CU has different terms, rates, and features - even for the same base product such as home equity loans and lines of credit. Being able to position those key features as benefits will help tie everything in.
Follow through is also key. Which is why promotions like these are always accompanied by in-branch collateral, email marketing, outdoor/digital signage, and social media marketing.
Scroll through the images to see how The Pod tailored each campaign.