The human life cycle is all about rocking—especially in the South where front porches aren’t complete without a spellbinding grandpa sitting in a creaking rocking chair sharing stories about his childhood fishing in the creek and playing marbles with his friends.
The purpose of this campaign is to emphasize that living in a small town doesn’t mean living a small life. The local credit union makes it possible for its members to “rock, on their own front porch.”
We chose the iconic Southern symbol, the rocking chair, as the star of the campaign because it naturally moves, but it also stays in one place. Our goal was to start a movement to keep things LOCAL. Shop in the historic downtown. Support your neighbors’ small businesses. And of course, bank with your local credit union.