On Duty for You Brand Video
Guardians' Animated Logo
Palm Beach County Credit Union came to us with the desire to rebrand. Though PBCCU was successful, they lacked a definitive brand identity that applied to their expanded membership in Palm Beach, Martin, and St. Lucie counties.
To create an identity that felt fresh but still honored the credit union’s roots, we looked into their history of serving county and city workers-- the guardians of their community. Through member surveys, we found that PBCCU was perceived as “wise” by its member base. To capture this element, we turned to the owl, a traditional symbol of wisdom.
We combined their history, identity, and brand colors into a new name, logo, and brand promise:
Guardians Credit Union, On Duty for You.