Attract and retain members through financial counseling

Attract and retain members through financial counseling

Article from: CU Insight

It’s an unfortunate truth, but no matter how hard you work to serve your members, there are going to be times where they find themselves on the wrong end of financial difficulty. 

When that happens, they’ll look to their credit union—the place where they handle their finances—for guidance and support. Being able to provide that guidance and help them lay the groundwork for a more financially healthy future lets them know that your credit union is different.

It lets them know you care. Unlike at a big bank, your credit union isn’t just a financial partner during times of financial prosperity. You’re in this with them for the long haul.

    

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