Banking Communications That Drive Consumers Up The Wall

Banking Communications That Drive Consumers Up The Wall

Article from: The Financial Brand

People expect financial institutions to communicate with them in the manner and time they prefer. They hate messages that don't acknowledge previous interactions. Annoy them enough and consumers will likely start looking elsewhere. Get it right and they'll reward you. Almost two-thirds are willing to share more data if it results in better communications. Five factors deserve particular attention.

Anyone who has ever worked in a marketing capacity knows that achieving consistency across all communications channels is a challenge. After all, most financial institutions have to integrate input from email, SMS/text, phone calls, social media, and mail. A few also have to add chatbot and voice assistants to the mix. That’s a ton of communications channels where banks and credit unions must manage the tone and message.



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