Digital Banking Creates ‘Amazon Prime’ Opportunity

Digital Banking Creates ‘Amazon Prime’ Opportunity

Article from: The Financial Brand

To be competitive in the evolving financial marketplace, banks and credit unions must provide mobile and online banking solutions that exceed customer expectations. According to an online survey conducted by The Harris Poll on behalf of Computer Services, Inc.(CSI), while consumers are increasingly satisfied with basic digital services, there are higher expectations around how financial institutions can help people reach their financial goals.

The good news is that, similar to Amazon Prime, meeting higher digital banking expectations could provide a way for banks and credit unions to monetize financial solutions. The key will be to provide an enhanced level of value that digital consumers crave.



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