How to Harness Your Data for Personalized Marketing that Drives Top-Line Results

How to Harness Your Data for Personalized Marketing that Drives Top-Line Results

Article from: NAFCU

Credit unions are sitting on a mountain of member data. That information can be a goldmine for understanding members, their needs, and what motivates them. Utilizing that data to drive a smarter approach to marketing is the key to building a personalized strategy to engage your members with relevant products and solutions.

Personalized marketing can drive five to eight times the response of “product of the month” marketing[1]. If any of that old marketing still exists at your credit unions, kill it! Product marketing doesn’t work anymore. Members need to feel connected and engaged like their institution cares about understanding them and their needs.

  

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