It’s Time To Make Your Credit Union A Lifestyle Brand

It’s Time To Make Your Credit Union A Lifestyle Brand

Article from: CreditUnions.com

How well-positioned is your credit union to help members lead more secure and, presumably, better-funded, lives? Quite well, right? But how well are you placing your members at the center of your brand?

Companies nowadays frame their customer relationships as something beyond just transactional. Credit union competitors certainly do. With tag lines like, "A finance company that can help you get ahead," SoFi is doing it. And if fintechs are able to get their own bank charter, it could take competition to a whole new level.

In today’s business environment, questions about framing and branding are neither rhetorical nor merely academic.

  

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