Loan Zone: How to Drive Auto Loans Forward

Loan Zone: How to Drive Auto Loans Forward

Article from: CUES

Great relationships with dealers and member protections underpin good marketing and great financial results.  

Toby Hayes and his family were shopping for a new car a few months back. “We went to a dealership and never said anything about being a member of or working at SAFE Federal Credit Union," explains Hayes, VP/marketing for the $1 billion CU in Sumter, S.C. “As we were picking out a car and finalizing the details, the finance guy came to me and said, ‘We've got a great deal for you, and it's with SAFE Federal Credit Union. We're going to sign your paperwork and you'll be out of here in 20 minutes.’ To me, that was remarkable, because the program we've built here at SAFE is really a testament to convenience and growth of our loan portfolio.”

Indeed, leaders of SAFE Federal Credit Union attribute its considerable success with auto lending to the CU’s behind-the-scenes work to establish great relationships with dealers and also to the way it ensures its indirect program protects members and supports the credit union’s success.

  

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