Master Local Search Now or You Might Disappear From Google

Master Local Search Now or You Might Disappear From Google

Article from: The Financial Brand

How easily can someone find your institution on the web, on mobile devices, or by voice command? Whether it's a "near me" search or a "Hey Siri" request, banking providers that want consumers to find them must first get noticed by the web's pentultimate gatekeeper: Google. Is your institution becoming invisible? Or has it already vanished? Try this 5-minute search test now.

Advocates of branch banking speak of the “billboard” value of branches. There’s certainly value there, but when today’s consumers want something, they are likely to search Google. Probably using their smartphone.

Increasingly, they will be using their voice to search for things on a range of digital devices, shouting questions to their tablets and virtual assistants like Alexa, Siri and Cortana. Will they find your bank or credit union any of those ways? Possibly not, if your institution hasn’t invested any time and money in “local search,” an increasingly important subset of search engine optimization.

  

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