Seeking the Right Balance of Authentication & Digital Consumer Experience

Seeking the Right Balance of Authentication & Digital Consumer Experience

Article from: CU Times

Seventy-five percent of businesses seek advanced authentication and security measures with little or no impact on the digital customer experience according to Dublin, Ireland based Experian’s Global Fraud and Identity Report.

Research from Experian shows this number is even higher in certain regions: 88% in the U.S., 87% in India, and 79% in China.

Currently, passwords are the most common form of authentication, but Experian noted businesses are constantly struggling to prevent fraud while maintaining a balance between security and convenience. Advanced authentication methods, such as device intelligence or behavioral biometrics, can help address this, without adding friction to the online experience.

  

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