Strategic planning DOs and DON’Ts

Strategic planning DOs and DON’Ts

Article from: CU Insight

Now that we are well into the third quarter already, many credit unions are in strategic planning mode for 2019.  As you begin your credit union’s strategic planning process, here is a list of Do’s and Don’ts to guide you to success.

DO: Include your marketing person in the session.  Otherwise this key person and area of your credit union’s growth will be flying blind.  Not including marketing in the critical thinking and planning for the future is like buying a gun and not getting any bullets.

DON’T: See it just as a regulatory requirement.  If you simply dust off your 2018 plan, change the dates, and put your binder back in its place on your bookshelf, you’re missing this important opportunity for growth for your credit union.  

DO: Get your team prepared beforehand.  Make sure everyone is up-to-speed on the current situation of the credit union and comes prepared to think about and discuss it’s direction going forward.

DON’T: Come into the session with the mindset of “this is how we’ve always done it.”  And don’t allow this harmful thinking to permeate the discussion and derail the critical planning process.  Employ a “greenlight thinking” approach so everyone’s voice and ideas are heard, and different tactics are entertained.  



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