What matters for multicultural consumers

What matters for multicultural consumers

Article from: CUNA

Using multicultural insights, credit unions can align business practices and get close to what all consumers want. Credit unions can live their brand through the communities they serve.

CUNA Mutual Group's Kristin Simonis and Edgar Hernandez offered insight on research on reaching the multicultural market during a breakout session at the CUNA America's Credit Union Conference in Boston.

  

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