Credit Union Brand Video Wins Emmy

Credit Union Brand Video Wins Emmy


Community South Credit Union earns Emmy award for brand video produced by The Pod

Chipley, FL – On Saturday, November 23, 2013, Community South Credit Union learned that their brand video “Fish for the Future” earned an Emmy® from the Suncoast Chapter of the National Academy of Television Arts & Sciences. The credit union’s marketing partner, The Pod Advertising, was on-hand to accept the statue before a room filled with television industry professionals from around the Southeast at the awards show in Hollywood, Florida.

The Suncoast Emmy® Awards honors achievement in television markets within Florida, Louisiana, Alabama, Georgia and Puerto Rico. Community South Credit Union is located in the small town of Chipley, Florida and earned an Emmy in the competitive category of “Commercials.” However, the goal was unique compared to its competitors.

“We’ve struggled with how to encourage long-term fiscal responsibility because it’s easy to tune out traditional financial education,” said Jan Page, CEO of Community South Credit Union. “Our friends at The Pod created a video that embodies the spirit of our brand while sharing important lessons about thinking toward the future.”

Appreciating outside-the-box thinking is part of what makes Community South unique and successful, according to Samantha Strickland, CEO of The Pod. “Not all credit unions would be comfortable with a marketing strategy that doesn’t specifically sell a product,” Strickland said. “But Jan Page and her team understand that branding is not about selling, it’s about storytelling. Long-term loyalty is derived from messages that resonate on a deeper level than price.”

Strickland, a longtime, award-winning credit union marketer, founded her firm, The Pod Advertising, in January 2011 after leading the marketing efforts of First Commerce Credit Union for nearly 13 years. A uniquely diverse team led by Creative Director Ma[R]co Barreto and Senior Producer Deirdre Morales, along with Production Director/Editor Kristin Bass-Petersen, Camera Operator Mar Garcia and writers Jason Whitmore and Amanda Broadfoot collaborated tirelessly to bring this piece to life.


The full-service marketing firm is located in Tallahassee, Florida and primarily focuses on the credit union industry. Community South was one of The Pod’s first clients and where Strickland’s passion for credit unions originally started.

“I’m a lifelong Community South member, so they’ve been a part of a lot of milestones in my life – my first savings account, my first car, my first trip to Greece. And with this Emmy® win, we’ve shared a new milestone together,” Strickland said. “But more importantly, I’m proud to see my hometown credit union consistently growing and setting an example of how to lead a market.”

This year Community South has experienced growth in all areas. Membership is up over 3.2%. Loans have increased nearly 5%, and with 3.6% growth in assets so far, the credit union is closing in on the benchmark $100 million mark (currently $95 million).

And there are no plans to slow down. In fact, Jan Page sees big things on the horizon. She said, “In ‘Fish for the Future’ the grandfather teaches us that ‘all great things have small beginnings.’ Something tells me this Emmy® win is just the beginning for great things to come for Community South and The Pod.”

You can watch the video here, and take a look at the behind-the-scenes video.


Client: Community South Credit Union
Release Date: June 2013
Title: Fish for the Future
Agency: The Pod Advertising


Executive Producer: Samantha Strickland
Producer/1st AD: Deirdre Morales
Director: Kristin Bass-Petersen
Writer: Jason Whitmore
Voiceover Copy: Amanda Broadfoot/Samantha Strickland
Cinematographer/Designer: Ma[R]co Barreto
Camera Operator: Mar Garcia
Gaffer/1st Assistant Camera: Alex Mitchell
Fish Wrangler: Randy Simmons, FL Fish and Wildlife
Editors: Kristin Bass-Petersen, Deirdre Morales
Colorist: Alex Mitchell and Ma[R]co Barreto
Original Music: Joe Davenport, Manship Films


Grandfather: Jerry Campbell (CSCU Board Member)
Young Boy: Brady Mitchell (Son of CSCU VP)
Adult Man: Kenny Ray Mitchell (CSCU VP/Lending)
Young Girl: Emilie Grace Thompson
Young Boy (double): Coy Allen Clark
Narrator: Wes Strickland


Blue Lake Park, Chipley, Florida


About The Pod Advertising

The Pod Advertising is an award-winning, full-service marketing firm focused on credit unions and other good guys. With expertise in branding through storytelling, The Pod explores every client’s past, present, and future to determine the strongest strategic value for their target market. Located just steps from Florida’s Capitol, the firm’s in-house services include branding, product innovation, custom campaign development, website design, social media services, video production, animation and more.

About Community South Credit Union

Community South Credit Union is a growing, $92 million, full-service financial institution, owned by over 7,500 savvy members. Founded more than 50 years ago as the Department of Transportation District 3 Credit Union, Community South now proudly offers membership to employees, retirees, and family members of individuals residing or working in Washington and Holmes County, as well as select contiguous zip codes.

About National Academy of Television Arts & Sciences Suncoast Chapter

The Suncoast Chapter of the National Academy of Television Arts and Sciences is a nonprofit Florida corporation dedicated to excellence in television. Each year the chapter hosts the annual EMMY® Awards called to honor achievement in television markets in the entire State of Florida, Alexandria, Baton Rouge, Lafayette, Lake Charles and New Orleans, Lousiana, Mobile, Alabama, Thomasville, Georgia and Puerto Rico. The Chapter is composed of professional people who work in television or students who are studying television in colleges or universities and aspire to become professionals. |

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