Member Business Solutions rebrands to Lucro Commercial Solutions Posted on April 2, 2018 By Nick Chiamardas Tallahassee, FL - 4/2/18 -- After 15 years serving the credit union industry with smart commercial lending decisioning, Member Business Solutions, is looking forward to a new chapter rebranded as Lucro Commercial Solutions. The new name differentiates the Credit Union Service Organization (CUSO) from the rest of the business lending market and emphasizes the braintrust found within the organization.“For years we’ve battled with name confusion,” said Jim Gallagher, CEO of Lucro Commercial Services. “Our new name and tagline ‘Let’s thrive together’ perfectly align with our goal to support a healthy bottom line for credit unions, and ultimately, their members. ”The name “Lucro” is derived from the Spanish word for profit. The tagline “Let’s Thrive Together” speaks to the multifaceted impact loan decisioning provides -- a lucrative commercial portfolio for the credit union and essential capital for the member business owner. When intelligent lending decisions flow from the underwriters at Lucro, everyone wins.The logo is an abstract brain to represent the 250+ years of collective experience Lucro brings to the table, and the leaves within the logo represent all the people who come together to help businesses flourish during the process.The new brand officially launched April 1, 2018 with a new website at Lucro.org.