Video Content & Engagement

Video Content & Engagement

Online video content has become increasingly important over the past few years. Internet video traffic made up 69% of all global consumer Internet traffic in 2017. Video is an engaging content format that has been widely adopted by social media marketers. Consumers like it because it’s easy to digest, entertaining, and engaging. Marketers like it because it can give a potentially huge return on investment (ROI) through many channels like Facebook, Twitter, Instagram, and now Pinterest.

Pinterest is an online visual discovery tool that allows users to explore things that inspire them, things they want to do, see or buy, and sometimes even things they didn’t know they were looking for. Currently, the site consists of mostly static-image content, but that's about to change. Pinterest will be expanding its video content capabilities beyond just advertisers to the common blogger or “pinner.” This is important not just for the users of Pinterest, who will now be able to watch videos directly from the Pinterest website/app, but also for bloggers, who will be able to reach maximum engagement by creating video content for their pages. Video drives a 157% increase in organic traffic from search engine page results (or SERPs).

The Pod’s very own client, Rabbit and Wolves, has been selected to be one of the first bloggers to pin videos on Pinterest. The Pod’s video production team recognizes the importance of video content on social media and works hard to provide unique content for their clients.

"One of the best parts of creating media at an agency is getting to tackle such a variety of projects, catered to each client's brand personality.  For example, Rabbit and Wolves does all of her own photography and has a very solid "look and feel" to her recipe pictures, so we had to make sure our videos would match seamlessly in her overall brand.  This ensures a consistency for both the client and their target audience. We take great pride and joy in every production effort, no matter how small it might feel!" - VP of Digital Media Services at The Pod Advertising, Kristin Petersen

When creating video content for social media platforms, consider the following:

  • Video content must be visually captivating within the first few seconds of play time
  • Video content must be capable of being watched without sound (85% of social media videos are played without sound)
  • Posting video content to social media and third-party sites like YouTube and Vimeo are opportunities to drive traffic back to your site and boost your SEO
  • Each platform requires a customized video length (Hubspot discovered that 30 seconds is best for Instagram, 45 seconds is best for Twitter, and 1 minute is best for Facebook)

The Pod Advertising is very excited to be a part of Rabbit and Wolves’ growing success with this offer from Pinterest. The platform has over 100 million active users,yet it is one of the most overlooked social media sites by businesses and marketers. It’s not just for window shopping! Over 1 in 4 users buy products based on an image seen on the site. Posting content on Pinterest can bring in amazing SEO benefits and connect with potential customers in a valuable and unobtrusive way.